The Niva’s “SURFACE” collection, chosen for the new Benetton concept store, is proceeding with the collaboration between Niva and Benetton group which legitimize in the collaboration of the new concept.
NIVA have been realized : the Oxford street store (Benetton group and Fabio Cattarin), the widest and most suggestive above all, with windows realized under twelve meters in high archways, inside a knit wear shop theatre, a lounge corner, unique spaces where you can interact with the whole Benetton’s collection; the new Venetian’s concept store inside “Nave de Vero”, commercial space between vegetation and high-tech; Torino’s store in the middle of the historical center between via Roma and piazza San Carlo and Padua’s store in Corso Emanuele Filiberto. For all of them the interior design is characterized
by worm-colored and elegant material, Niva realized for the this opportunity, gaining to the new “SURFACES” collection which lends a unique and natural effect to the materials. Furthermore, interiors elements, net ceilings and the staircase combine essential treated metal structures and other elements which contribute to give value to the store’s setting
(concept: Benetton Retail Design Department)
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.